Sig Zane Designs and Hurley launched their 2015 capsule collection at Ka Papa Lo‘i O Kanewai at the University of Hawai‘i at Mānoa. Checkout this photo gallery of the event shot by Joseph Abad with long captions by Daniel Ikaika Ito.
This is the third year of collaboration for Sig Zane Designs and Hurley, and this pack celebrates the eldest brother of all Hawaiians, Hāloa, who was still born at birth and when his body was buried the first kalo (taro) plant sprouted from his grave. Kalo is a staple food in Hawaiian culture and this complex carbohydrate is grown in a lo‘i. The basis of the designs for the pack are inspired by Sig’s rubylith cut of the kalo.
This t-shirt design is a collaboration between Sig Zane and iconic, style master Rob Machado. This is a papi‘o (jack fish) that Sig caught and the Hurley team rider drew the fish, which was screened onto the t-shirt.
The budding bromance between Sig Zane Designs and Hurley first came about from the annual The Anti Canvas: A Showcase of Boardshort Art and Auction for Charity six years ago. Since then the two brands have collaborated on three capsule collections, with this year’s collab launching at Ka Papa Lo‘i O Kanewai and their monthly First Saturday community workday.
The Hurley Surf Team took a break from the world-class surf of the North Shore and drove to U.H. Mānoa to learn about the inspiration for the pack: Kalo. World Championship Tour surfer and current Mr. Pipeline, John John Florence, participated in a demonstration of ku‘i ai, the traditional way of preparing taro into pa‘i‘ai. If you add water to the pa‘i‘ai it becomes poi, which is a quintessential dish in a proper Hawaiian lū‘au.
From left to right: Kai Barger, Kuha‘o Zane, John John Florence, Ulu Napeahi, Aamion Goodwin, Sig Zane, Michel Bourez, Evan Mock, Koa Rothman and Kekoa Cazimero. It was pretty rad that “The Spartan” (Michel Bourez) showed up to the launch because he just won the Vans World Cup of Surfing the day before, and you could tell that he needed some electrolytes to be replenished by Waiola.
Hurley’s Seth McKinney, Bob Hurley and Joel Centeio about to enter the hale of Ka Papa Lo‘i O Kanewai.
Sig Zane presented Ka Papa Lo‘i O Kanewai Director Hiapo Cashman with a kī leaf for the property.
Hurley presented Ka Papa Lo‘i O Kanewai with a cash donation.
Smoked papi‘io brushcetta was one of the many delightful delicacies that were served by the Pili Groupl, who catered the event.Chef Mark “Gooch” Noguchi and the Pili Group prepared the food for the event, and as an alum of Halau O Kekuhi even performed a number with the dance troupe.
The incomparable Nalani Kanaka‘ole, Kumu Hula of Halau O Kekuhi.